Technological innovationsThe first live national television broadcast in the U.S. took place on September 4, 1951 when President Harry Truman's speech at the Japanese Peace Treaty Conference in San Francisco, California was transmitted over AT&T's transcontinental cable and microwave radio relay system to broadcast stations in local markets.
The first live coast-to-coast commercial television broadcast in the U.S. took place on November 18, 1951 during the premiere of CBS's See It Now, which showed a split-screen view of the Brooklyn Bridge in New York City and the Golden Gate Bridge in San Francisco. In 1958, the CBC completed the longest television network in the world, from Sydney, Nova Scotia to Victoria, British Columbia. Reportedly, the first continuous live broadcast of a "breaking" news story in the world was conducted by the CBC during the Springhill Mining Disaster, which began on October 23 of that year.
The development of cable and satellite television in the 1970s allowed for more channels and encouraged businessmen to target programming toward specific audiences. It also enabled the rise of subscription television channels, such as Home Box Office (HBO) and Showtime in the U.S., and Sky Television in the U.K.